Hildon’s Sponsorship of the BAFTA Awards: A Perfect Partnership in Excellence & Sustainability
Hildon Natural Mineral Water is proud to be the official water partner of BAFTA, aligning with one of the most prestigious institutions in the global entertainment industry. This partnership celebrates a shared commitment to excellence, quality, and the promotion of creative talent.
What is BAFTA?
BAFTA is a world-leading independent arts charity and a professional academy for the screen arts; championing talent, recognising exceptional storytelling and craft through their awards, and making the creative industries a fairer and more sustainable place.
What does BAFTA do?
While best known for its iconic awards ceremonies, such as the BAFTA Film Awards, BAFTA's mission extends far beyond these high-profile events. Throughout the year, BAFTA hosts a range of programmes designed to foster new talent and inspire the next generation of creatives.
From BAFTA Connect membership, open to emerging and mid-level creatives from across the screen industries to the Young Game Designers competition , which inspires the next wave of gaming talent, BAFTA’s influence is both broad and deep. Additionally, through mentorships and scholarships, BAFTA provides vital support to up-and-coming artists and professionals, particularly those from underrepresented groups, helping them pursue careers in the creative industries.
Why Hildon and BAFTA are a Perfect Fit
Hildon’s partnership with BAFTA goes beyond mere sponsorship—it’s a union of two brands that epitomise excellence in their respective fields. Hildon, with its unwavering commitment to purity, quality, and sustainability, mirrors BAFTA’s dedication to celebrating and nurturing the best in entertainment.
For decades, Hildon has been synonymous with luxury and refinement. This dedication to maintaining the highest standards aligns perfectly with BAFTA’s rigorous commitment to quality and creativity in the arts. Hildon’s focus on sustainability complements BAFTA’s increasing emphasis on environmental responsibility, making this partnership particularly timely and relevant.
Shared Commitment to Sustainability
Both Hildon and BAFTA have demonstrated a strong commitment to sustainability, integrating environmentally conscious practices into their operations. Hildon has taken significant steps to reduce its carbon footprint annually, as a natural extension of Hildon’s core values, ensuring that its business practices protect the beautiful Hampshire countryside it calls home.
Similarly, BAFTA has made substantial efforts to promote sustainability within the film and television industry. Through, BAFTA albert, a BAFTA owned and industry backed organisation, they provide tools and resources to help productions reduce their environmental impact. This includes a carbon calculator, a Carbon Action Plan, and comprehensive training programs aimed at educating industry professionals on sustainable practices. Additionally, BAFTA encourages the inclusion of climate-related content in film and television productions, leveraging the industry's unique ability to influence public perceptions and drive positive environmental action. By celebrating and sharing best practices across the industry, BAFTA elevates the standard for sustainability in media production.
Supporting the Next Generation of Talent
BAFTA plays a crucial role in nurturing talent and supporting young people through a range of programmes aimed at developing the next generation of creative professionals. Programs like BAFTA Breakthrough which offers invaluable coaching from industry experts, while the BAFTA Scholarships provide financial support and mentoring to students pursuing careers in film, games and television. Additionally, BAFTA’s Young Game Designers competition encourages young people to explore and develop their skills in game design, offering them a platform to showcase their creativity and potentially kickstart their careers.
2024 EE BAFTA Film Awards
As our first year as the official water of the BAFTA’s we were very excited to attend the 2024 EE BAFTA Film Awards, held at the Royal Festival Hall in London. It was an amazing night that celebrated cinematic excellence, with Oppenheimer dominating the evening. Christopher Nolan's historical epic led the event with 13 nominations, ultimately securing seven wins, including Best Film and Best Director for Nolan. The film's lead, Cillian Murphy, also took home the award for Best Actor, solidifying Oppenheimer's status as a frontrunner in this awards season.
Other notable winners included Poor Things, which garnered five awards out of its 11 nominations, with Emma Stone winning Best Actress for her role. The ceremony, hosted by David Tennant, also saw The Zone of Interest winning Outstanding British Film, further highlighting the depth and diversity of talent in the UK film industry this year.
2024 BAFTA Television Awards with P&O Cruises
Celebrating the very best of British television with an evening that honoured outstanding performances, compelling storytelling, and groundbreaking productions. The event, held at the Royal Festival Hall, was a night to remember, featuring notable winners such as Timothy Spall, who took home his first BAFTA for Leading Actor for The Sixth Commandment. Matthew Macfadyen, recognised for his role in Succession, secured his second BAFTA for Supporting Actor, a testament to the show's ongoing legacy. The evening also celebrated long-standing industry figures, with Lorraine Kelly receiving a special award for her four decades in television, and the wonderful Baroness Floella Benjamin being honoured with the prestigious Fellowship for her exceptional contribution to television and advocacy for diversity and inclusion.
Looking Ahead
As Hildon looks forward to its partnership with BAFTA, we are excited about the year ahead. This collaboration provides a unique platform to not only showcase Hildon’s exceptional product but also to contribute to the ongoing success of one of the world’s leading arts institutions. The partnership between Hildon and BAFTA is a natural fit, bringing together two brands that share a passion for excellence, sustainability and good taste. As BAFTA continues to champion the best in film, games and television, Hildon is proud to support these endeavours, ensuring that the finest water is served at the most prestigious events in the entertainment calendar.
The partnership between BAFTA and HIldon plays a crucial role in supporting the arts, ensuring that creativity continues to thrive in the UK and beyond.