Greening the Screen: How BAFTA albert is Powering Sustainable Production
At Hildon, we believe that sustainability is more than a buzzword — it’s a responsibility. From the way we bottle our water at source in the Hampshire countryside to how we operate as a business, we’ve always sought to tread lightly on the planet. That’s why our partnership with BAFTA feels so natural. It’s not just about glamourous gowns and red carpets — it’s about a shared vision for a more sustainable future.
A big part of that shared vision is shaped by albert, the BAFTA-led initiative empowering the film and television industry to reduce its environmental impact. As official partners of BAFTA, and proud supporters of albert, we’re aligned with their belief that the screen industries can reduce the environmental impact of production and create content that supports the vision for a sustainable future.
What is albert?
You might notice at the end of film and production credits the albert footprint , the albert Sustainable Production" badge. This only appears in the credits of certified programmes, indicating that the production met high environmental standards. This includes measuring the carbon footprint, implementing low-carbon practices, and offsetting unavoidable emissions.
albert's initiatives are crucial in guiding the screen industry towards a sustainable future, aligning with the UK's net-zero goals and promoting environmental responsibility across all aspects of production.
albert is the leading environmental organisation for the UK screen industry working with broadcasters, production companies, and industry bodies to support sustainable practices across film and TV. From carbon calculators and training to certification for green productions, albert’s work is reshaping how stories are told — and how they are made. A directory of suppliers is a great tool to help productions connect with sustainable suppliers.
But albert’s mission goes deeper than operational change. It's about inspiring the content itself — to inform, engage, and shift public awareness around the climate crisis. That’s something that deeply resonates with us at Hildon. Because just like albert and BAFTA, we believe that change doesn’t just happen behind the scenes — it happens in everyday choices.
Why Hildon and BAFTA Are a Perfect Fit
BAFTA has long been a symbol of excellence in film and television. But over the years, they’ve also become a beacon for sustainability, using their platform to lead meaningful environmental action in the creative industries. This forward-thinking ethos mirrors our own — a desire to blend quality and craft with conscious, responsible choices.
Our partnership with BAFTA means more than sponsorship. It means working together to support the albert initiative and amplify its message to a wider audience. Whether it’s through carbon-neutral events, sustainable hospitality, or responsible sourcing, we’re proud to play a role in helping bring greener practices to some of the most iconic moments in entertainment.
We understand that when people come together — from different industries, with different expertise — real change happens. The creative power of film and television can influence millions, and through albert, that influence is being channelled for good. As partners, we’re contributing to a future where beautiful storytelling and environmental responsibility are not only compatible, but essential.
Looking Ahead
As the climate crisis deepens, partnerships like ours are more important than ever. Hildon, BAFTA, and albert are united by a belief that change is possible — and that we all have a role to play. From the source to the screen, our shared journey is about making choices that matter.
Whether it’s a documentary that challenges perceptions, a drama that explores environmental themes, or simply a sustainably bottled water served backstage at an awards ceremony — every detail contributes to a bigger picture, and we all know that content sets the agenda.
We’re honoured to support albert’s incredible work, and proud to stand with BAFTA in championing sustainability at the heart of the creative industry. Because great stories deserve a great future.