A marketing strategy was put in place give Hildon a higher profile at all the Three Wine Men events. It focused on reinforcing the positive message about sensible drinking to all visitors and emphasising that you must drink water to stay hydrated – backing up the Three Wine Men strapline ‘Sip splendidly’.
Hildon Hydration Hub
An area was created where visitors could sit, relax and hydrate. This area was owned by Hildon, with prominent branding including Hildon branded chairs & bean bags. Crosta & Mollica, provided high-end Italian snacks which were laid out next to the water displays to encourage people to the area.
This proved to be incredibly popular at all the events and was permanently busy.
As guests departed members of the Three Wine Men team thanked them for coming and handed them a bottle of Hildon water. Visitors gratefully accepted the water for the journey home and often commented on what a fantastic idea this was, again reinforcing a positive image for Hildon.
Hildon are excited to be continuing their partnership with Three Wine Men in 2018 and hope for another highly successful year of exciting events.